Your Privacy, Our Commitment

1 Introduction

Welcome to the Privacy Policy of 7f77 game, Pakistan's premier online casino and sports betting platform accessible at 7f77game.app. We recognise that privacy is a fundamental right and we are committed to handling the personal data of all our players — wherever they are in Pakistan, from Karachi to Lahore, Islamabad to Rawalpindi — with transparency, integrity, and care.

This Privacy Policy explains in plain English:

• What categories of personal data 7f77 game collects from you;
• The purposes for which that data is processed;
• With whom it may be shared and under what circumstances;
• How long we retain it; and
• The rights you have as a data subject and how to exercise them.

This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, which together govern your relationship with 7f77 game.

2 Data Controller

For the purposes of applicable data protection law, 7f77 game (operating through the domain 7f77game.app) is the data controller responsible for the personal data you provide when registering, depositing, or interacting with our platform. Any queries regarding the use of your data should be directed to our Data Protection contact at [email protected].

3 Personal Data We Collect

We collect personal data through several channels — directly from you at registration, through your use of the platform, and in limited cases from third parties such as payment processors. The categories of data we may collect include:

Data Category	Examples	Collection Point
Identity Data	Full name, date of birth, CNIC number, gender	Registration & KYC verification
Contact Data	Email address, Pakistan mobile number, city	Registration form
Financial Data	PKR deposit/withdrawal history, payment method type (Easypaisa / JazzCash), transaction IDs	Payments & cashier
Technical Data	IP address, device type, browser, operating system, session logs	Automatic — platform use
Usage Data	Pages visited, games played, betting history, session duration	Automatic — platform use
Communications Data	Support chat logs, email correspondence, complaint records	Customer support interactions
Marketing Preferences	Opted-in notification preferences, promotional engagement	Account settings

We do not collect sensitive categories of personal data (such as racial or ethnic origin, political opinions, health data, or biometric data) unless explicitly required by a legal obligation such as a formal responsible gaming assessment.

4 How We Use Your Personal Data

7f77 game processes your personal data for the following purposes:

• Account creation and management — to register your 7f77 game account, verify your identity in line with Know Your Customer (KYC) requirements, and maintain your account settings.
• Payment processing — to facilitate PKR deposits via Easypaisa and JazzCash, process withdrawal requests, and maintain transaction records as required by applicable financial regulations.
• Service delivery — to provide access to our full platform including cricket odds, HBL PSL betting markets, jackpot slots, cockfighting, and the live dealer casino lobby.
• Fraud prevention and security — to detect and prevent fraudulent activity, money laundering, multiple account creation, and other prohibited conduct as defined in our Terms & Conditions.
• Responsible gaming compliance — to monitor for signs of problem gambling behaviour and to administer self-exclusion requests, deposit limits, and cooling-off periods as part of our commitment to player wellbeing.
• Customer support — to respond to your queries, complaints, and requests submitted via email, live chat, WhatsApp, or Telegram.
• Legal and regulatory compliance — to meet record-keeping, reporting, and audit obligations imposed by applicable law.
• Marketing communications — to send you promotional offers, bonus updates, and platform news, but only where you have provided explicit consent and have not subsequently opted out.
• Platform improvement — to analyse aggregated usage data and improve the performance, security, and user experience of 7f77 game for all players.

5 Legal Basis for Processing

We rely on one or more of the following legal bases when processing your personal data:

• Contractual necessity — processing required to deliver the services you signed up for under our Terms & Conditions (e.g., account management, payment processing).
• Legal obligation — processing required to comply with applicable laws including anti-money laundering regulations and age verification requirements.
• Legitimate interests — processing for fraud prevention, platform security, and the responsible gaming obligations that protect the wider player community.
• Consent — processing for direct marketing communications, where your explicit, opt-in consent has been obtained and can be withdrawn at any time through your account settings.

6 Cookies & Tracking Technologies

7f77 game uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files stored on your device that help us recognise you between visits, maintain your session, and understand how the platform is being used.

We use the following types of cookies:

• Essential cookies — strictly necessary for the platform to function, including session management and security tokens. These cannot be disabled without impairing basic functionality.
• Analytics cookies — help us understand aggregate user behaviour and platform performance. Data collected is anonymised and used solely for internal improvement purposes.
• Preference cookies — remember your account settings, language preference, and display options across sessions.
• Marketing cookies — used only where you have consented to receive personalised promotional content. You may withdraw this consent at any time.

You can manage cookie preferences via your browser settings. Note that disabling essential cookies may prevent some features of 7f77 game from functioning correctly.

7 Sharing Your Personal Data

7f77 game does not sell, rent, or trade your personal data. We may share your data only in the following limited circumstances:

• Payment processors — we share necessary transaction data with Easypaisa, JazzCash, and other authorised payment providers to process your PKR deposits and withdrawals. These providers are bound by their own data protection policies.
• Identity verification providers — to fulfil KYC obligations, we may share identity documents with authorised third-party verification partners who are contractually restricted from using your data for any other purpose.
• Technology and infrastructure providers — our hosting, security, and platform infrastructure providers may have limited, controlled access to your data as part of their service delivery. All such parties are bound by strict data processing agreements.
• Regulatory and law enforcement authorities — we will disclose personal data to relevant authorities where required to do so by applicable law, court order, or in connection with the investigation of financial crime or fraud.
• Responsible gaming organisations — where you request self-exclusion or where responsible gaming obligations require it, limited data may be shared with recognised player protection programmes.

In all cases, data sharing is limited to the minimum necessary and governed by appropriate legal safeguards.

8 Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal obligations, and to resolve any disputes. Our general retention guidelines are as follows:

• Active account data — retained throughout the lifetime of your account plus a minimum of 5 years following account closure, in line with anti-money laundering record-keeping obligations.
• Transaction records — PKR deposit and withdrawal records are retained for a minimum of 7 years as required by applicable financial regulations.
• KYC documentation — identity verification documents are retained for 5 years following the end of the business relationship.
• Support communications — customer service records are retained for 3 years from the date of the last interaction.
• Marketing data — retained until you withdraw consent or for 2 years of inactivity, whichever occurs first.

Upon expiry of the applicable retention period, your data will be securely deleted or anonymised.

9 Your Rights as a Data Subject

As a player and data subject, you are entitled to the following rights in relation to your personal data held by 7f77 game:

• Right of access — you may request a copy of the personal data we hold about you.
• Right to rectification — you may request that inaccurate or incomplete data be corrected.
• Right to erasure — you may request deletion of your personal data in certain circumstances, subject to our legal retention obligations.
• Right to restrict processing — you may request that we limit how we use your data in certain circumstances.
• Right to data portability — you may request a structured, machine-readable copy of data you have provided to us.
• Right to object — you may object to processing based on legitimate interests, including direct marketing.
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact our Data Protection team at [email protected]. We will respond within 30 calendar days of a verified request. Identity verification may be required before your request can be processed.

10 Children's Privacy

7f77 game is strictly an 18+ only platform. We do not knowingly collect or process personal data from individuals under the age of 18. Age verification is conducted as part of the registration process and again at the withdrawal stage. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that information and close the relevant account.

If you are a parent or guardian and believe your child has accessed or registered on 7f77 game, please contact us immediately at [email protected] so that we can investigate and take appropriate action.

11 Security Measures

7f77 game implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:

• TLS/SSL encryption for all data transmitted between your device and our servers;
• AES-256 encryption for stored sensitive data including financial records;
• Role-based access controls limiting internal access to personal data on a strictly need-to-know basis;
• Regular security audits and penetration testing of our platform infrastructure;
• Two-factor authentication (2FA) available on all player accounts for additional login security;
• Incident response procedures with a 72-hour breach notification obligation to affected players.

While we take every reasonable precaution to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your 7f77 game login credentials and for reporting any suspected unauthorised access promptly.

12 Changes to This Privacy Policy

7f77 game may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. When material changes are made, we will notify registered players via email and post a prominent notice on the platform at least 7 days before the changes take effect.

The effective date at the top of this page will always reflect the date of the most recent revision. We encourage you to review this Policy periodically. Your continued use of 7f77 game after the effective date of any update constitutes your acceptance of the revised Policy.

13 Contact & Complaints

If you have any questions, concerns, or complaints about how 7f77 game processes your personal data, or if you wish to exercise any of the rights described in Section 9, please get in touch with our Data Protection team:

• Email: [email protected]
• WhatsApp: @7f77gameSupport
• Telegram: @7f77game_official
• Support Hours: 24/7 in English

We aim to acknowledge all privacy-related enquiries within 48 hours and to resolve them within 30 calendar days. If you are not satisfied with our response, you may have the right to lodge a complaint with a relevant supervisory authority in your jurisdiction.